Thursday, March 17, 2005

Copy Right

Any Anna University student would know the true value of the photocopying machine. Timeless tales have been told revolving around last minute expeditions in search of a photocopying shop. The thrill of finding such a shop on a Sunday morning with an exam the next day is quite something else. (If you have never experienced this feeling, there is a very good chance that we don’t get along well).

Personally, the past four years have been a struggle. Without any shop that would do the job at 30p a page close by I have often had to depend on other people (mostly this guy) to do the copying. So, it comes as no surprise that I was absolutely delighted to find a branch of a rather famous chain near my house.

Naturally, I paid a visit to find out the rates, the timings and most importantly whether they worked on Sundays. After getting all the information I asked the rather enterprising owner about their other branches. This seemed to please him (in a weird way) and he told me that they didn't have any branches but assured me just the same that they would soon. Stunned, I look at the name of the shop again and this time it hit me, there was an extra A in the name!

It's probably the easiest way to mislead a customer. A simple but strategically placed word affixed to your competitors name or even an extra letter somewhere in the middle would fool the innocent (read naïve) and trusting (read gullible) common man. For example, a college getting its name adding the suffix "and technology" to that of mine is operating successfully in this city.

Scott Adams (who else!) in fact has already written about such a concept. (You basically know your Total Quality Management paper is screwed when you start thinking about the examples!)

Marketing Professional's Motto: " We're not screwing the customers. All we're doing is holding them down while the salespeople screw them"

Thank goodness for the ignorance of your customers. Confusion is your friend. Take advantage of the goodwill created by your competitors and create products that are eerily similar but much worse.

Examples:

Somy Walkman

Honduh Accord

Porch 911

Harry Davidson motorcycles

Popsi Cola

My personal favourite is the (very popular) NEW Adayar Bakery found in Perambur near The Simpsons plant
Their specialty? Hot pups!

8 Comments:

Blogger Anjana said...

LOL, good strategy on the part of the guy. if his rates are as low as the original unnamed chain then it works for u too!

2:04 AM  
Blogger Sarath said...

yes a sunday morning is difficult but the sheer exhilaration of reaching the xerox shop at 00:30 just when its closing down with an exam 8 hours away ....

10:47 AM  
Blogger Vinod said...

Haha, you forgot Nicke shoes and Okley sunglasses!

4:28 PM  
Blogger Vaish said...

LOL!! Hilarious! There's a servicing place called 'The "Handa" Point' around here.
And about photocopying, I couldn't agree more. I thought it would be a great idea to run a fleet of autos with photocopying machines in the back. "Photocopy on the go!", I thought I'd call it. Still think I should start it. All I need now is a VC! ;O)

7:32 AM  
Blogger P said...

yeah, works for me. got got my photocopying done early this year!

Okley sunglasses! brilliant!

How could I forget TITEX watches! 50 bucks on MG road! ( maybe you can check them out Vaish!)

9:06 AM  
Blogger Vaish said...

ROTFLMAO!! What the..!?

TITEX?!?!!? What are they - watches that go with your underwear or something?!?! LOL! :D

4:24 AM  
Blogger P said...

yep! The most beautiful thing about the watches is that some of them have a snazzy second hand that doesn't move! Brilliant!

9:04 AM  
Blogger The Bangalore Torpedo said...

And of course you took all those nice examples from MAD magazine.

3:12 AM  

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