Thursday, March 17, 2005

Copy Right

Any Anna University student would know the true value of the photocopying machine. Timeless tales have been told revolving around last minute expeditions in search of a photocopying shop. The thrill of finding such a shop on a Sunday morning with an exam the next day is quite something else. (If you have never experienced this feeling, there is a very good chance that we don’t get along well).

Personally, the past four years have been a struggle. Without any shop that would do the job at 30p a page close by I have often had to depend on other people (mostly this guy) to do the copying. So, it comes as no surprise that I was absolutely delighted to find a branch of a rather famous chain near my house.

Naturally, I paid a visit to find out the rates, the timings and most importantly whether they worked on Sundays. After getting all the information I asked the rather enterprising owner about their other branches. This seemed to please him (in a weird way) and he told me that they didn't have any branches but assured me just the same that they would soon. Stunned, I look at the name of the shop again and this time it hit me, there was an extra A in the name!

It's probably the easiest way to mislead a customer. A simple but strategically placed word affixed to your competitors name or even an extra letter somewhere in the middle would fool the innocent (read naïve) and trusting (read gullible) common man. For example, a college getting its name adding the suffix "and technology" to that of mine is operating successfully in this city.

Scott Adams (who else!) in fact has already written about such a concept. (You basically know your Total Quality Management paper is screwed when you start thinking about the examples!)

Marketing Professional's Motto: " We're not screwing the customers. All we're doing is holding them down while the salespeople screw them"

Thank goodness for the ignorance of your customers. Confusion is your friend. Take advantage of the goodwill created by your competitors and create products that are eerily similar but much worse.

Examples:

Somy Walkman

Honduh Accord

Porch 911

Harry Davidson motorcycles

Popsi Cola

My personal favourite is the (very popular) NEW Adayar Bakery found in Perambur near The Simpsons plant
Their specialty? Hot pups!

Friday, March 04, 2005

What was that again?

Posters put up in the mens rooms at the Hyundai Industrial facility outside Chennai.

# Every drop counts!

# Accidents happen!

# Don't slouch. Stand tall!

# Watch your every step!

HUH?